New ESLs have long life, high sticker price

- As the common household incandescent bulb marches toward extinction they'll be completely phased out in the United States by 2014, the "battle of the bulb" heats up with CFLs, LEDs and a new long-lasting contender, the ESL bulb, vying to take its place and usher in a new era of energy-efficient lighting.

GE recently announced the release of the Energy Smart LED, a new omni-directional, 9-watt bulb designed to replace the common 40-watt incandescent bulb used in bedside and table lamps. According to GE, the life of the Energy Smart LED is 25,000 hours or 22.8 years based on three hours per day usage and offers a 77 percent energy savings when compared with 40-watt incandescent bulbs. It's also the first A-Line LED bulb to receive an Energy Star rating.

The price? Brace yourself: The Energy Smart LED sells for $50.

It's admittedly a daunting price to pay for a single lightbulb that will live in and perhaps outlive your bedside lamp, but when you do the math which GE has thankfully done for us: www.gelighting.com/na/energysmartLED/math.html, the dramatic cost becomes easier to swallow. With an estimated yearly cost of $1.08 vs. $4.82 for a 40-watt incandescent based on 11 cents per kilowatt hour, a single Energy Smart LED can save homeowners $85 over the lifetime over the bulb.

Learn more about this innovative 40-watt substitute at GE's Energy Smart LED mini-site, www.gelighting.com/na/ energysmartLED/home.html, where you can also purchase the bulb now. Or, wait until the Energy Smart LED hits retail shelves this month.