Electric car market goes zero to 2 million in five years

San Diego Gas & Electric EV incentives deliver $10,000 utility discounts plus a $200 EV Climate Credit, stackable with California rebates and federal tax credits on BMW i3 and Nissan Leaf purchases through participating dealers.

Key Points

Utility-backed rebates that cut EV purchase costs and stack with California and federal tax credits for added savings.

✅ $10,000 off BMW i3 or Nissan Leaf via SDG&E partner dealers

✅ Stack with $7,500 federal and up to $4,500 California rebates

✅ $200 annual EV Climate Credit for eligible account holders

For southern California residents, it's an excellent time to start considering the purchase of a BMW i3 or Nissan Leaf electric car as EV sales top 20% in California today.

San Diego Gas & Electric has joined a host of other utility companies in the state in offering incentives towards the purchase of an i3 or a Leaf as part of broader efforts to pursue EV grid stability initiatives in California.

In total, the incentives slash $10,000 from the purchase price of either electric car, and an annual $200 credit to reduce the buyer's electricity bill is included through the EV Climate Credit program, which can complement home solar and battery options for some households.

SDG&E's incentives may be enough to sway some customers into either electric car, but there's better news: the rebates can be combined with state and federal incentives.

The state of California offers a $4,500 purchase rebate for qualified low-income applicants, while others are eligible for $2,500

Additionally, the federal government income-tax credit of up to $7,500 can bring the additional incentives to $10,000 on top of the utility's $10,000.

While the federal and state incentives are subject to qualifications and paperwork established by the two governments, the utility company's program is much more straight forward.

SDG&E simply asks a customer to provide a copy of their utility bill and a discount flyer to any participating BMW or Nissan dealership.

Additional buyers who live in the same household as the utility's primary account holder are also eligible for the incentives, although proof of residency is required.

Nissan is likely funding some of the generous incentives to clear out remaining first-generation Nissan Leafs.

The 2018 Nissan Leaf will be revealed next month and is expected to offer a choice of two battery packs—one of which should be rated at 200 miles of range or more.

SDG&E joins Southern California Edison as the latest utility company to offer discounts on electric cars as California aims for widespread electrification and will need a much bigger grid to support it, though SCE has offered just $450 towards a purchase.

However, the $450 incentive can be applied to new and used electric cars.

Up north, California utility company Pacific Gas & Electric offers $500 towards the purchase of an electric car as well, and is among utilities plotting a bullish course for EV charging infrastructure across the state today.

Two Hawaiian utilities—Kaua'i Island Utility Cooperative and the Hawaiian Electric Company—offered $10,000 rebates similar to those in San Diego from this past January through March.

Those rebates once again were destined for the Nissan Leaf.

SDG&E's program runs through September 30, 2017, or while supplies of the BMW i3 and Nissan Leaf last at participating local dealers.

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STM Electric Buses Montreal launch a zero-emission pilot with rapid charging stations on the 36 Monk line from Angrignon to Square Victoria, winter-tested for reliability and aligned with STM's 2025 fully electric fleet plan.

Key Points

STM's pilot deploys zero-emission buses with charging on the 36 Monk line, aiming for a fully electric fleet by 2025.

✅ 36 Monk route: Angrignon to Square Victoria with rapid charging

✅ Winter-tested performance; 15-25 km range per charge

✅ Quebec-built: motors Boucherville; buses Saint-Eustache

The first of three STM electric buses are rolling in Montreal, similar to initiatives with Vancouver electric buses elsewhere in Canada today.

The test batch is part of the city's plan to have a fully electric fleet by 2025, mirroring efforts such as St. Albert's electric buses in Alberta as well.

Over the next few weeks, one bus at a time will be put into circulation along the 36 Monk line, a rollout approach similar to Edmonton's first electric bus efforts in that city, going from Angrignon Metro station to Square Victoria Metro station. 

Rapid charging stations have been set up at both locations, a model seen in TTC's battery-electric rollout to support operations, so that batteries can be charged during the day between routes. The buses are also going to be fully charged at regular charging stations overnight.

Each bus can run from 15 to 25 kilometres on a single charge. The Monk line was chosen in part for its length, around 11 kilometres.

The STM has been testing the electric buses to make sure they can stand up to Montreal's harsh winters, drawing on lessons from peers such as the TTC electric bus fleet in Toronto, and now they are ready to take on passengers.

Keeping it local

The motors were designed in Boucherville, and the buses themselves were built in Saint-Eustache.

No timeline has been set for when the STM will be ready to roll out the whole fleet, but Montreal Mayor Denis Coderre, who was on hand at Tuesday's unveiling, told reporters he has confidence in the $11.9-million program.

"We start with three. Trust me, there will be more." said Coderre.

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EV Opportunity for Utilities spans EV charging infrastructure, grid modernization, demand response, time-of-use rates, and customer engagement, enabling predictable load growth, flexible charging, and stronger utility branding amid electrification and resilience challenges.

Key Points

It is the strategy to leverage EV adoption for load growth, grid flexibility, and branded charging services.

✅ Monetizes EV load via TOU rates, managed charging, and V2G.

✅ Uses rate-based infrastructure to expand equitable charging access.

✅ Enhances resilience and DER integration through smart grid upgrades.

Tesla recently announced delivery of the first 30 production units of its Model 3 electric vehicle (EV). EV technology has generated plenty of buzz in the electric utility industry over the past decade and, with last week’s announcement, it would appear that projections of a significant market presence for EVs could give way to rapid growth.

Tesla’s announcement could not have come at a more critical time for utilities, which face unprecedented challenges. For the past 15 years, utilities have been grappling with increasingly frequent “100-year storms,” including hurricanes, snowstorms and windstorms, underscoring the reality that the grid’s aging infrastructure is not fit to withstand increasingly extreme weather, along with other threats, such as cyber attacks.

Coupled with flat or declining load growth, changing regulations, increasing customer demand, and new technology penetration, these challenges have given the electric utility industry good reason to describe its future as “threatened.” These trends, each exacerbating the others, mean essentially that utilities can no longer rely on traditional ways of doing business.

EVs have significant potential to help relieve the industry’s pessimistic outlook. This article will explore what EV growth could mean for utilities and how they can begin establishing critical foundations today to help ensure their ability to exploit this opportunity.

The opportunity

At the Bloomberg New Energy Finance (BNEF) Global Summit 2017, BNEF Advisory Board Chairman Michael Liebreich announced the group’s prediction that electric vehicles will comprise 35-47 percent of new vehicle sales globally by 2040.

U.S. utilities have good reason to be optimistic about this potential new revenue source, as EV-driven demand growth could be substantial according to federal lab analyses. If all 236 million gas-powered cars in the U.S. — average miles driven per year: 12,000 — were replaced with electric vehicles, which travel an average of 100 miles on 34 kWh, they would require 956 billion kWh each year. At a national average cost of $0.12 / kWh, the incremental energy sold by utilities in the U.S. would bring in around $115 billion per year in new revenues. A variety of factors could increase or decrease this number, but it still represents an attractive opportunity for the utility sector.

Capturing this burgeoning market is not simply a matter of increased demand; it will also require utilities to be predictable, adaptable and brandable. Moreover, while the aggregate increase in demand might be only 3-4 percent, demand can come as a flexible and adaptable load through targeted programming. Also, if utilities target the appropriate customer groups, they can brand themselves as the providers of choice for EV charging. The power of stronger branding, in a sector that’s experiencing significant third-party encroachment, could be critical to the ongoing financial health of U.S. utilities.

Many utilities are already keenly aware of the EV opportunity and are speeding down this road (no pun intended) as part of their plans for utility business model reinvention. Following are several questions to be asked when evaluating the EV opportunity.

Is the EV opportunity feasible with today’s existing grid?

According to a study conducted by the U.S. Department of Energy’s Pacific Northwest National Laboratory, the grid is already capable of supporting more than 150 million pure electric vehicles, even as electric cars could challenge state grids in the years ahead, a number equal to at least 63 percent of all gas-powered cars on the road today. This is significant, considering that a single EV plugged into a Level 2 charger can double a home’s peak electricity demand. Assuming all 236 million car owners eventually convert to EVs, utilities will need to increase grid capacity. However, today’s grid already has the capacity to accommodate the most optimistic prediction of 35-47 percent EV penetration by 2040, which is great news.

Should the EV opportunity be owned by utilities?

There’s significant ongoing debate among regulators and consumer advocacy groups as to whether utilities should own the EV charging infrastructure, with fights for control over charging reflecting broader market concerns today. Those who are opposed to this believe that the utilities will have an unfair pricing advantage that will inhibit competition. Similarly, if the infrastructure is incorporated into the rate base, those who do not own electric vehicles would be subsidizing the cost for those who do.

If the country is going to meet the future demands of electric cars, the charging infrastructure and power grid will need help, and electric utilities are in the best position to address the problem, as states like California explore EVs for grid stability through utility-led initiatives that can scale. By rate basing the charging infrastructure, utilities can provide charging services to a wider range of customers. This would not favor one economic group over another, which many fear would happen if the private sector were to control the EV charging market.

If you build it, will they come?

At this point, we can conclude that growth in EV market penetration is a tremendous opportunity for utilities, one that’s most advantageous to electricity customers if utilities own some, if not all, of the charging infrastructure. The question is, if you build it, will they come — and what are the consequences if they don’t?

With any new technology, there’s always a debate centered around adoption timing — in this case, whether to build the infrastructure ahead of demand for EV or wait for adoption to spike. Either choice could have disastrous consequences if not considered properly. If utilities wait for the adoption to spike, their lack of EV charging infrastructure could stunt the growth of the EV sector and leave an opening for third-party providers. Moreover, waiting too long will inhibit GHG emissions reduction efforts and generally complicate EV technology adoption. On the other hand, building too soon could lead to costly stranded assets. Both problems are rooted in the inability to control adoption timing, and, until recently, utilities didn’t have the means or the savvy to influence adoption directly.

How should utilities prepare for the EV?

Beyond the challenges of developing the hardware, partnerships and operational programs to accommodate EV, including leveraging energy storage and mobile chargers for added flexibility, influencing the adoption of the infrastructure will be a large part of the challenge. A compelling solution to this problem is to develop an engaged customer base.

A more engaged customer base will enable utilities to brand themselves as preferred EV infrastructure providers and, similarly, empower them to influence the adoption rate. There are five key factors in any sector that influence innovation adoption:

1. Relative advantage – how improved an innovation is over the previous generation.

2. Compatibility – the level of compatibility an innovation has with an individual’s life.

3. Complexity – if the innovation is to difficult to use, individuals will not likely adopt it.

4. Trialability – how easily an innovation can be experimented with as it’s being adopted.

5. Observability – the extent that an innovation is visible to others.

Although much of EV adoption will depend on the private vehicle sector influencing these five factors, there’s a huge opportunity for utilities to control the compatibility, complexity and observability of the EV. According to  “The New Energy Consumer: Unleashing Business Value in a Digital World,” utilities can influence customers’ EV adoption through digital customer engagement. Studies show that digitally engaged customers:

• have stronger interest and greater likelihood to be early EV adopters;

• are 16 percent more likely to purchase home-based electric vehicle charging stations and installation services;

• are 17 percent more likely to sign up for financing for home-based electric vehicle charging stations; and

• increase the adoption of consumer-focused programs.

These findings suggest that if utilities are going to seize the full potential of the EV opportunity, they must start engaging customers now so they can appropriately influence the timing and branding of EV charging assets.

How can utilities engage consumers in preparation?

If utilities establish the groundwork to engage customers effectively, they can reduce the risks of waiting for an adoption spike and of building and investing in the asset too soon. To improve customer engagement, utilities need to:

1. Change their customer conversations from bills, kWh, and outages, to personalized, interesting topics, communicated at appropriate intervals and via appropriate communication channels, to gain customers’ attention.

2. Establish their roles as trusted advisors by presenting useful, personalized recommendations that benefit customers. These tips should change dynamically with changing customer behavior, or they risk becoming stagnant and redundant, thereby causing customers to lose interest.

3. Convert the perception of the utility as a monopolistic, inflexible entity to a desirable, consumer-oriented brand through appropriate EV marketing.

It’s critical to understand that this type of engagement strategy doesn’t even have to provide EV-specific messaging at first. It can start by engaging customers through topics that are relevant and unique, through established or evolving customer-facing programs, such as EE, BDR, TOU, HER.

As lines of communication open up between utility and users, utilities can begin to understand their customers’ energy habits on a more granular level. This intelligence can be used by business analysts to help educate program developers on the optimal EV program timing. For example, as customers become interested in services in which EV owners typically enlist, utilities can target them for EV program marketing. As the number of these customers grows, the window for program development opens, and their levels of interest can be used to inform program and marketing timelines.

While all this may seem like an added nuisance to an EV asset development strategy, there’s significant risk of losing this new asset to third-party providers. This is a much greater burden to utilities than spending the time to properly own the EV opportunity.

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TransWest Express Power Line will deliver Wyoming wind energy to California via a 730-mile high-voltage corridor, integrating 3,000 MW from the Chokecherry and Sierra Madre project to strengthen the Western grid and decarbonization goals.

Key Points

A 730-mile line delivering up to 3,000 MW of Wyoming wind to Western states, improving clean energy reliability.

✅ 3,000 MW from Chokecherry and Sierra Madre turbines

✅ 730-mile route linking Wyoming to CA, AZ, NV markets

✅ Supports 60% by 2030, 100% by 2045 clean mandates

A conservative billionaire wants to build America's biggest wind farm in Wyoming and send the clean electricity to California.

Federal officials have approved another section of the 730-mile TransWest Express power line, in line with a renewable transmission rule aimed at speeding upgrades, which would carry energy from Philip Anschutz's Chokecherry and Sierra Madre wind farm to potential customers in California, Arizona and Nevada. The 1,000-turbine, 3,000-megawatt wind project, which has been in the works for a decade, would be built in south-central Wyoming, in one of the windiest spots in the continental U.S.

Supporters say the massive power project would help California meet its clean energy goals, in part because Wyoming winds tend to blow strong into the evening, as the sun sets over the Pacific and the Golden State's many solar farms go offline, though expanding battery storage is starting to fill that gap. Under California law, electric utilities are required to get 50% of their power from renewable sources by 2030. The state Senate passed a bill Wednesday that would raise the clean energy mandate to 60% by 2030 and 100% by 2045.

The Denver-based Anschutz Corporation hasn't inked any contracts to sell the electricity its Wyoming wind farm would generate. But company officials are confident demand will materialize by the time they're ready to build turbines. Construction of roads and other project infrastructure started last year and picked back up in April after a winter hiatus.

The developer has already spent $100 million developing the wind farm and power line, and expects to spend a combined $8 billion on the two projects.

Bill Miller oversees the development of the Anschutz Corporation's Chokecherry and Sierra Madre wind farm in Wyoming, which would send as much as 3,000 megawatts of wind power to California. (Photo: Jay Calderon/The Desert Sun)

After an extensive environmental review, the U.S. Forest Service issued a permit Wednesday for portions of the TransWest Express transmission line that would cross through 19 miles of the Uinta-Wasatch-Cache and Manti-La Sal national forests in Utah.

"It's another step forward in the process of making this line a reality, and being able to provide a path that allows California, Arizona and Nevada to access the high volumes of renewable energy supplies that are available in Wyoming," said Kara Choquette, a spokesperson for the Anschutz subsidiaries developing the power project.

Between the Forest Service approval and a Bureau of Land Management permit issued in December, the developer now has the go-ahead to build about two-thirds of the 730-mile route, Choquette said, progress that comes as the U.S. grid overhaul for renewables accelerates nationwide. Company officials are reaching out to the roughly 450 private landowners along the proposed route. They must also apply for a state permit in Wyoming, and 14 county-level permits in Wyoming, Colorado, Utah and Nevada.

But Anschutz's Chokecherry and Sierra Madre wind farm is a reminder that Trump can't stop the ongoing transition from coal to cleaner sources of energy, which is being driven largely by market forces. Solar, wind and natural gas, which burns more cleanly than coal, are now the cheapest sources of new electricity across much of the country, even as Texas grid constraints sometimes force High Plains turbines to shut down during oversupply. Utility industry executives are abandoning coal and embracing renewable energy. And the American solar industry employs more people than coal or natural gas.

States and local governments in California, New York and elsewhere have also forged ahead with policies to reduce climate emissions, including New York's largest offshore wind project recently approved. So have major companies like Apple, Facebook and Google, which have invested billions of dollars in renewable energy.

"The (Trump) administration is so out of step with reality right now. The trend is powerful, whether it's coming the cities or corporations, or from the coastal states," said Don Furman, a former utility executive who now advocates for greater sharing of renewable energy across state lines in the West.

Turbines at Duke Energy's Happy Jack wind farm near Cheyenne, Wyoming generate electricity on Dec. 6, 2016. (Photo: Jay Calderon/The Desert Sun)

Clean energy advocates say the 3,000-megawatt Wyoming wind farm is an especially powerful example of the economic case for renewable energy, because its proprietor is Anschutz, a longtime fossil fuel magnate and major donor to Republican politicians.

"I don't think Philip Anschutz would be putting his money here if he thought this was a bad business bet," Furman said.

The Forest Service also issued a permit Wednesday for the 416-mile Energy Gateway South power line, which would run through Wyoming, Colorado and Utah, traversing nine miles of the same national forests TransWest Express would cross. Gateway South is part of the 1,900-mile Energy Gateway transmission project being developed by Warren Buffett's PacifiCorp utility, which serves customers across six western states.

PacifiCorp officials say the $6 billion transmission project is needed to meet growing electricity demand. They've also pitched the power lines as another opportunity to transmit wind power from Wyoming to California and other coastal states. Critics, though, see Energy Gateway as costly and unnecessary — and they're worried Californians would end up paying the price through higher electricity rates.

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Australian VRF Battery Market sees a commercial-scale solar and storage demonstration by Energy Made Clean, Sumitomo Electric, and TNG, integrating vanadium redox flow systems with microgrids for grid-scale renewable energy reliability across Australia.

Key Points

A growing sector deploying vanadium redox flow batteries for scalable, long-life energy storage across Australia.

✅ Commercial demo by EMC, Sumitomo Electric, and TNG

✅ Integrates solar PV with containerized VRF systems

✅ Targets microgrids and grid-scale renewable reliability

Carnegie Wave Energy’s 100 per cent owned subsidiary, Energy Made Clean, is set to develop and demonstrate a commercial-scale solar and battery storage plant in Australia, after entering into a joint venture targeting Australia’s vanadium redox flow (VRF) battery market.

Carnegie said on Tuesday that EMC had signed a memorandum of understanding with Japanese company Sumitomo Electric Industries and ASX-listed TNG Limited to assess the potential applications of VRF batteries through an initial joint energy storage demonstration project in Australia.

The deal builds on a June 2015 MOU between EMC and emerging strategic metals company TNG, to establish the feasibility of Vanadium Redox batteries. And it comes less than two months after Carnegie took full ownership of the Perth-based EMC, which has established itself as one of the Australia’s foremost micro-grid and battery storage businesses, reflecting momentum in areas such as green hydrogen microgrids internationally.

Energy Made Clean’s main role in the partnership will be to identify commercial project site opportunities, while also designing and supplying a compatible balance of plant – likely to include solar PV – to integrate with the VRF containerised system being supplied by Sumitomo.

The demonstration will be of commercial size, to best showcase Sumitomo’s technology, the companies said; with each party contributing to their core competencies, and subsequently cooperating on the marketing and sales of VRF batteries.

As we have noted on RE before, vanadium redox flow batteries are tipped to be one of the key players in the booming global energy storage market, alongside innovations like gravity storage investment, as more and more renewable energy sources are brought onto grids around the world.

The batteries are considered uniquely suited to on- and off-grid energy storage applications, and emerging models like vehicle-to-building power, due to their scalability and long asset lives, with deep and very high cycling capability.

Australia, as well as being a key market for battery storage uptake, has seen a recent grid rule change that could impact big batteries, and has been noted for its potential to become a top global producer of vanadium – a metal found in a range of mineral deposits.

A number of Australian companies are already active in the local vanadium redox flow battery market, including miner Australian Vanadium – which recently inked a deal with Germany battery maker Gildemeister Energy Storage to sell its CellCube range of VRF batteries – and Brisbane based battery maker Redflow.

Energy Made Clean CEO John Davidson said the signing of the MOU would bring key industry innovators together to help revolutionise the vanadium redox flow battery market in Australia.

“This strategic MoU represents a compelling three-way tie-up of an emerging miner, a manufacturer and an integrator to accelerate the development of a major new energy growth market,” Davidson said.  

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Site C Project Delay raises BC Hydro costs as Christy Clark warns $600 million impact; NDP and Greens seek BCUC review of the hydroelectric dam on the Peace River, challenging evictions and construction contracts.

Key Points

A potential slowdown of B.C.'s Site C dam, risking $600M overruns, evictions, and schedule delays pending a BCUC review.

✅ Clark warns $600M cost if river diversion slips a year

✅ NDP-Green seek BCUC review; request to pause contracts, evictions

✅ Peace River hydro dam; schedule critical to budget, ratepayers

Premier Christy Clark is warning the NDP and Greens that delaying work on the Site C project in northeast British Columbia could cost taxpayers $600 million.

NDP Leader John Horgan wrote to BC Hydro last week asking it to suspend the evictions of two homeowners and urging it not to sign any new contracts on the $8.6-billion hydroelectric dam until a new government has gained the confidence of the legislature.

But Clark says in letters sent to Horgan and Green Leader Andrew Weaver on Tuesday that the evictions are necessary as part of a road and bridge construction project that are needed to divert a river in September 2019.

Any delay could postpone the diversion by a year and cost taxpayers hundreds of millions of dollars, she says.

“With a project of this size and scale, keeping to a tight schedule is critical to delivering a completed project on time and on budget,” she says. “The requests contained in your letter are not without consequences to the construction schedule and ultimately have financial ramifications to ratepayers.”

The premier has asked Horgan and Weaver to reply by Saturday on whether they still want to put the evictions on hold.

She also asks whether they want the government to issue a “tools down” request to BC Hydro on other decisions that she says are essential to maintaining the budget and construction schedule.

An agreement between the NDP and Green party was signed last week that would allow the New Democrats to form a minority government, ousting Clark's Liberals.

The agreement includes a promise to refer the Site C project to the B.C. Utilities Commission to determine its economic viability.

Some analysts argue that better B.C.-Alberta power integration could improve climate outcomes and market flexibility.

But Clark says the project is likely to progress past the “point of no return” before a review can be completed.

Clark did not define what she meant by “point of no return,” nor did she explain how she reached the $600-million figure. Her press secretary Stephen Smart referred questions to BC Hydro, which did not immediately respond.

During prolonged drought conditions, BC Hydro has had to adapt power generation across the province, affecting planning assumptions.

In a written response to Clark, Weaver says before he can comment on her assertions he requires access to supporting evidence, including signed contracts, the project schedule and potential alternative project timelines.

“Please let me express my disappointment in how your government is choosing to proceed with this project,” he says.

“Your government is turning a significant capital project that potentially poses massive economic risks to British Columbians into a political debate rather than one informed by evidence and supported by independent analysis.”

The dam will be the third on the Peace River, flooding an 83-kilometre stretch of valley, and local First Nations, landowners and farmers have fiercely opposed the project.

Construction began two years ago.

A report written by University of British Columbia researchers in April argued it wasn't too late to press pause on the project and that the electricity produced by Site C won't be fully required for nearly a decade after it's complete.

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