EcoAlign is a strategic marketing agency focused on the energy and environment space. Our mission is to align consumer behavior with energy and environmental needs for products, services and programs. We evaluate, create and execute alignment through a set of unique research techniques, insightful strategy and innovative communication approaches.

To mark the agency's launch, EcoAlign released the first EcoPinion Survey Report, a survey of 1,000 Americans conducted the first week of November, on communications and language commonly used by companies and stakeholders in the energy and environment space. The EcoPinion Survey confirms the existence of a green gap around terms such as energy efficiency, energy conservation, demand response, smart energy and clean energy, and customers' understanding, acceptance and perceptions of value around those terms.